Mission

SAMA was founded in 2023 with a mission to bring affordable, bespoke bridal jewelry to all, while contributing to community uplift!

Designed by you, each engagement ring has a meaningful story to tell! Finding the perfect stone that exudes your one-of-a-kind spirit and style will be a timeless, tangible expression of your journey and future dreams.

At SAMA, we will guide your decision-making process to ensure that you are equipped to make a decision that best represents your individual personality and style.

Your purchase at SAMA will also have meaningful social implications uplifting our communities; 1% of our sales will be donated to support a social cause of your choice. We are aware of today’s social inequities and want to be a part of creating a better future for all!

Guided by this mission, our brand pillars reflect the values that shape every ring we offer — from the quality of our pieces to the moments we help celebrate.

Brand Pillars

APPRECIATION
ACCESSIBILITY
AWARENESS

A truncated version of the founder’s first and last names, SAMA is also a title used in Japanese culture for businesses to show great respect for their clients. Through personalized services and customization options, we will partner with you at every step of your purchase. Appreciating ALL of our customers is at the heart of SAMA and expressed explicitly through our name.

Adding sparkle to your look should not break the bank. We offer competitive pricing and a lifetime manufacturer's warranty to help you find the perfect piece within your budget. SAMA offers accessible high quality diamonds and gemstones to make you shine like you!

We acknowledge that social collaboration with non-profits will cultivate brighter and stronger communities. SAMA wants to facilitate that change by empowering our customers to make a positive impact on a cause close to your heart. We have partnered with organizations to advocate for minority group advancement and your purchase at SAMA will contribute to their meaningful work. Learn More

Diamond Buying Guide

Philanthropy Partners

Women’s Rights

LGBTQIA+

Education

Mental Health

Rock Your Way